peppy.networks
Peppy Networks
Infrastructure for the Physical-World Attention Economy
A New Economic Primitive
Cost Per Presence
Out-of-home advertising is a $40B+ market with zero attribution. Digital can track click to conversion. A billboard? The best they have is “estimated impressions.” We’re changing that.
1998
CPC built a $4T company
GoTo.com invented Cost Per Click. Google adopted it. That single metric became the foundation of Alphabet.
2026
Peppy invents CPP
Cost Per Presence — the same revolution, for the physical world. Verified presence via BLE beacons + GPS. Not estimated. Verified.
Three Participants, One Protocol
How It Works
Users
- •Download the app, keep Bluetooth on
- •100% passive — no tasks, no surveys
- •Walk past a screen, earn tokens
- •Your attention finally has value
Screen Operators
- •Install a BLE beacon — costs <$10
- •2–5 year battery life
- •Earn tokens per verified impression
- •Self-install and manage your screens
Advertisers
- •Verified Cost Per Presence — first time ever
- •Closed-loop attribution via NFTs
- •Real data replaces estimated impressions
- •Measurable OOH performance marketing
Peppy — The Settlement Layer
Like Visa doesn't own shops — every transaction flows through the protocol.
Screen Operators
Turn Your Screens Into Verified Impression Machines
Your screens already have audiences. Now you can prove it — and earn for every verified presence.
Earn PEPPY Tokens
Earn per verified impression your screens generate. More presence = more tokens.
Beacon Costs <$10
BLE beacons are ultra-low cost with 2–5 year battery life. Minimal investment, maximum ROI.
Self-Install & Manage
No technicians required. Install your beacon, register your screen, and start earning immediately.
Token Incentives Grow
Early operators benefit from higher reward rates. The network rewards those who build it first.
Melbourne Pilot — Q2 2026
Join 10+ screens in the founding Melbourne pilot. Be part of the first CPP network in the world.
Advertisers
Measurable OOH. Finally.
$40 billion in annual OOH spend and no CFO can prove ROI. Until now.
First Verified OOH Attribution — Ever
Verified proof-of-presence replaces estimated impressions. Know exactly who was in front of your screen.
CPP Data You Can Trust
Dual BLE + GPS verification. 1–3 metre precision. No more guessing — real data for real decisions.
Closed-Loop ROAS
Screen → Presence → Store → Purchase. Attribution NFTs close the loop from advertising to action. First time in OOH history.
Real-Time Analytics
Live dashboard with CPP data, audience insights, campaign performance, and attribution metrics.
Closed-Loop Attribution
Verified end-to-end. First time in the history of OOH advertising.
The Network
Building the CPP Infrastructure
0+
Screens
Melbourne Pilot
0
Smart Contracts
Deployed on zkSync
0B
PeppyCoin Supply
Hard Cap
<$0
Beacon Cost
Per Unit
Technology
Enterprise-Grade Infrastructure
Built by engineers from CommBank, AMP, and WooliesX — with production DePIN and blockchain experience. Seven smart contracts deployed. Architecture production-grade.
Blockchain
- •zkSync Era L2
- •Paymaster gas abstraction
- •ERC-20 + ERC-721
- •UUPS upgradeable proxies
Backend
- •.NET PresenceService
- •Go event listener
- •AWS SNS/SQS messaging
- •PostgreSQL + Redis
Verification
- •BLE beacon proximity (1–3m)
- •GPS cross-reference
- •Anti-fraud velocity checks
- •Device fingerprinting